Chiropractic + Naturopathic Doctor

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Back health advice from DCs in Chatelaine and Chatelaine.com


May 18, 2010
By Maria DiDanieli

May 18, Toronto, ON
– The June issue of Canada’s
leading women’s magazine, Chatelaine,
will be the country’s newest source of back health information from the nation’s
chiropractors.



Chatelaine is read by more than 3.5 million women in Canada every month, its
English-language website enjoys 2.2 million hits in that period of time, and 100
000 monthly visits to its French-language website demonstrate that the
publication is, indeed, read nationwide. 
Most of these readers/visitors are adult women ranging from ages 25 to
54 years.  

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The country’s chiropractors have harnessed this audience of health
care decision makers through a promotional partnership with the
publication.  The Canadian Chiropractic
Association (CCA) together with the Ontario Chiropractic Association (OCA) and
other provincial associations are entering into an initiative to sponsor a back
health advice column – both in print and online – to educate Chatelaine readers on good spinal and
overall health. The CCA and provincial associations have pooled their resources
to negotiate a nine-month presence within the magazine’s print and online
venues.  

The June print issue of Chatelaine, containing its first back health column edition,
is available
at newsstands. Visit
w
ww.chatelaine.com/backhealth later this month to view the web presence.

Source:  Ontario Chiropractic Association


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