Chiropractic + Naturopathic Doctor

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Five ways to manage your life and practice during the holidays


December 1, 2014
By Marc Gordon

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With the holiday season upon us, many business owners struggle between making time for their family while giving their chiropractic practice or business the attention it needs.

The fact is that in most cases, it’s the business that wins.

Here are five tips to help you focus more on yourself and your family without stressing about the business.

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Plan ahead. Notify patients, suppliers and anyone else who might need to reach you that you’ll be working reduced hours or will be away between certain dates. Set up an auto response email and update your voicemail greeting accordingly.

Limit your “response time.” Set aside a period of time each day to check and respond to email and voicemail. Try to keep responses to a minimum. It’s okay to acknowledge a patient’s inquiry. Just be sure to let them know you’re on holiday and will look into it upon your return.

Reflect. Being away from the office can give you the time and energy to focus and plan for the year ahead. Think about what changes you would like to make, create new goals and plan your strategy.

Don’t worry. You’re not going to lose any patient because you choose to take a holiday. And any patient that threatens to leave you because you are is one you don’t want.

Never apologize. You have just as much right to take a holiday as anyone else. That’s one of the perks of being your own boss. Never apologize or feel bad for doing so. You’ve earned it.

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Marc Gordon is a marketing expert and professional speaker. Get more marketing tips on his website, marcgordon.ca and on his online show, marctv.net.


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