Chiropractic + Naturopathic Doctor

New book touts personalized approach to health care

By Canadian Chiropractor staff   

Features Clinical Patient Care

diseasedelusionFunctional medicine expert Dr. Jeffrey Bland will be travelling to Toronto and several U.S. cities for special book signing events for his latest work, The Disease Delusion: Conquering the Causes of Illness for a Healthier, Longer and Happier Life.

Sponsored by Metagenics, a nutrigenomics and lifestyle medicine company,
the book launch and signing events will take place from April 30 to
June 20. Bland is scheduled to be in Toronto on June 5.

events are tailored specifically for health-care practitioners to learn
about the future of medicine – health care rather than disease care –
as seen through the eyes of Bland, known to in the health-care community
as the "father of functional medicine."
In his newest book,
Bland introduces the reader to the medicine of the 21st century, one
that is personalized to the specific needs of the person to result in
health – not just the treatment of the symptoms of disease. This form of
health care, which Bland defines as functional medicine, focuses on the
understanding of the cause of chronic illness and its treatment using a
blended approach of lifestyle, diet, nutraceuticals and
pharmaceuticals. The Disease Delusion provides a personalized approach
to the prevention and management of chronic illnesses through the
application of breakthrough discoveries in health science made in the
last 10 years – whether the concern is diabetes, heart disease,
arthritis, dementia, autism, obesity, chronic fatigue or pain, or a
feeling of premature aging.
“No one has done more to advance
nutritional medicine throughout the world than Dr. Jeff Bland. He has
served not only as a teacher but also as an inspiration to so many
doctors who realized the old disease diagnosis and treatment model
failed most of their patients. Readers will find wisdom and hope in this
excellent book,” wrote Joseph Pizzorno, founder of Bastyr University,
co-author of the Encyclopedia of Natural Medicine, and editor-in-chief
of Integrative Medicine: A Clinician’s Journal, about the author and his work.


At the receptions
sponsored by Metagenics, Bland will give health-care practitioners an
inside look at how his new book can help change patient focus to health
care, along with an overview of his approach to personalized lifestyle
medicine. These events will take place from 7:00 p.m. to 9:00 p.m. in
the following cities:
New York, NY — April 30
Boston, MA — May 1
Miami, FL — May 2
Chicago, IL — June 4
Toronto, ON — June 5
Aliso Viejo, CA — June 18
Los Angeles, CA — June 19
Seattle, WA — June 20

The cost for each event is $60, which includes the book and an opportunity to get it signed by Bland.

portion of each registration fee will be donated to the Personalized
Lifestyle Medicine Institute, a non-profit organization that
collaborates with leading medical experts, scientists, educators,
advocacy groups, medical institutions, medical societies and legislative
groups to further its mission to integrate the principles of
personalized lifestyle medicine for the prevention and management of
chronic illness into healthcare systems worldwide, according to
For more information or to register for an event,
health-care practitioners may call (800) 692-9400 or visit

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