Chiropractic + Naturopathic Doctor

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Parker University Unveils New Logo


October 20, 2011
By Maria DiDanieli

Oct. 20, Dallas,
TX – Parker University
introduced its new logo to Parker students, faculty, and staff during a logo
unveiling on Monday, October 17.

The institution’s recent transition
to its new name, Parker
University, has
intensified its status as a leading chiropractic and holistic educational
institution.

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A thought leader redefining health
care, Parker University’s future expansion of new
degree offerings and programs signals Parker’s focused long-term strategy of
educating the world’s top health care and wellness practitioners for the
changing health care landscape.

Parker created a logo selection
committee to assist in reviewing, voting, and deciding on the new logo. The
selection committee included a group of 22 Parker students, alumni, board of
trustees, faculty, and staff members.

“The new logo is something that
we’re very proud of” said Dr. Fabrizio Mancini, president of Parker University.
“Many of you [students] will see when you open your own practices that a logo
plays a big part of distinguishing your identity as a brand and who you are,
which is why this new logo is so important to all of us as an institution.”

The university’s new tagline, Igniting Passion. Transforming Lives.
was also revealed.

Parker
University partnered with The Richards
Group, America’s
largest independent agency that has over three decades of experience in
building brands, to develop a logo that speaks to the institution’s future.
Stan Richards, founder of The Richards Group, has grown the agency from a
boutique design shop he started in 1955 to a company of multiple divisions,
with more than 650 employees, today.

“The Richards Group did an amazing
job of interpreting our vision and making it a reality,” said Dr. Mancini.

With just 27 students in its first
graduating class in 1985, Parker has grown into a leading chiropractic and
wellness institution with 270 employees and more than 5,700 graduates.