Taking care of business
By Mari-Len De
Many experienced chiropractors – or other health-care professionals, for that matter – would agree that growing and sustaining a practice involve a multifaceted recipe for success.
Many experienced chiropractors – or other health-care professionals, for that matter – would agree that growing and sustaining a practice involve a multifaceted recipe for success. It is not simply about having a good handle on musculoskeletal care and knowing the latest techniques and modalities to enhance patient outcomes; it is also about knowing how to maintain a steady cash flow and ensuring that you are complying and keeping up with all the regulatory and legislative requirements that affect your practice.
New chiropractors venturing out on their own may find one of the most challenging aspects of their practice is managing the business side. That is understandable, since they have spent most of their academic years studying the intricacies of chiropractic and human anatomy; and although business management does form part of their curriculum, the reality is that it’s a constantly changing landscape that continuing business education is almost a necessity for practitioners.
Last June, Canadian Chiropractor hosted its second annual Business and Professional Growth Forum at McMaster Innovation Park in Hamilton, Ont. This is the second year we have hosted this event and the growing number of attendees is an indication that the profession craves for educational forums that stimulate their entrepreneurial senses.
It was a day packed with great speakers talking on topics that aim to help chiropractors develop their practice management skills (see the highlights of the event on page 10). But more importantly, it was an opportunity for chiropractors to engage with leaders in the community who have “been there done that.” It was also a perfect venue to network with their peers and share their experiences and successes.
The chiropractic community will greatly benefit from more business-oriented continuing education programs. It does not necessarily have to be hosted by chiropractic-related entities or individuals. Your local chambers of commerce or business organizations may be hosting one soon – and they’re usually relatively inexpensive.
The next time you’re researching a new modality or treatment approach to enhance your patient outcomes, spend some time scoping out some business-related seminars as well.
Who knows what opportunities might come up through these various educational and networking events outside your chiropractic circle?
Don’t forget to nominate a deserving chiropractor for the 2014 INSPIRE Awards. See ad on page 21 for details.