Chiropractic + Naturopathic Doctor

The E-Myth Chiropractor available on

Maria DiDanieli   


Feb 3,
Tahoe City, CA – Michael Gerber, renowned author of the E-myth series of books
for small business enhancement, teams with California DC, Dr. Frank Sovinsky,
to bring “The E-myth Chiropractor – Why most Chiropractic Practices Don’t Work
and What to Do About It” to the profession.


Running a
successful chiropractic practice is a juggling act. Clinical expertise is
necessary to provide impeccable care to your patients but this needs to be
balanced with knowing how to run a small business. DCs are well prepared, by
their education and experience for the technical ins and outs of chiropractic
practice, but are often ill-prepared to run a business.

E-Myth Chiropractor” fills this knowledge gap, giving DCs a complete toolkit
for either starting a successful practice from scratch or maximizing an
existing practice’s performance. Loaded with practical, powerful advice that
can implemented easily, this one-stop guide enables chiropractors to realize
all the benefits that come with a thriving chiropractic business.

Sovinsky is a co-founder and CEO of DC Mentors, a client-centered
practice-management company dedicated to transforming the way chiropractors
grow their practices. His understanding of human behavior and motivation,
combined with his pragmatic approach to the business of chiropractic, are the
reasons his clients are thriving.

Combining the wisdom of renowned business development expert
Michael E. Gerber and the chiropractic expertise of Dr. Frank Sovinsky, “The E-Myth
Chiropractor” equips DCs to: rethink their practice, shifting from tactical
thinking (working “in” your business) to strategic thinking (working “on” your
business); liberate themselves from the predictable and often overwhelming
tyranny of unprofitable, unproductive, and time-consuming routines; manage
those processes through which people get things done – which
becomes their Management System: implement
innovative systems to produce consistent results as their practice grows: create
the story of their practice; this story becomes the heart of their practice.

The book
is available through   or at



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