Chiropractic + Naturopathic Doctor

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Asking for Referrals


September 1, 2009
By Dr. Barbara Sturm

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I am beyond excited to share this with you, because I am very confident
it will help you break free from a prison that you have possibly lived
in for years. This prison is erect because of a willingness to accept
lies as truth.

I am beyond excited to share this with you, because I am very confident it will help you break free from a prison that you have possibly lived in for years. This prison is erect because of a willingness to accept lies as truth. These lies are robbing individuals, from across the globe, of the opportunity to live their maximized potential while stripping service and profits from you. I’m sharing this with you to set you free . . .

Here’s something interesting and definitely not shocking…100 per cent of the time, when I ask chiropractors what their favourite source of new patients is, they tell me it’s referrals.  Would you agree? We love serving referrals because:

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  1. they choose us based on the success of a satisfied patient,
  2. they know the rules,
  3. there’s a built-in element of trust,
  4. they represent the highest return on investment (ROI) for the attraction of a new patient, and
  5. their entry into your practice is perfectly aligned with our philosophy – health from within, above down-inside out.

And yet, I hear chiropractors tell me that they don’t ask for referrals because:

  1. they don’t want to appear needy,
  2. they don’t want to feel sales-y,
  3. they don’t want patients to feel like they’re trying to “get” more people in,
  4. they believe that if they just do a good job, their patients will refer. 

Guess what . . . all of those reasons stink!

These are the lies that are keeping you from living your maximized potential as a chiropractor, and keeping potential patients from benefiting from what you have to offer them.

Please allow this to penetrate your core . . . asking for referrals is an act of love and service.

We love our patients. We want the very best for them. Therefore, when we help them share the chiropractic story, teach them how to effectively refer, and extraordinarily serve their referrals, we are acting in love and service!  We are helping them insulate themselves with individuals who will be in energetic, equal exchange. New patients will be around those experienced patients, who help them make healthy, wise decisions. These new patients will be supported, by those around them, to choose health and well-being. They will have more satisfying relationships. By enjoying the wellness you offer them, they will receive more of life’s blessings, and will have the awareness of the endless opportunities that are around them every day. Our patients will be esteemed highly because they are the models and leaders in their circles of influence.  And the list goes on and on….

Bottom line, a chiropractor/friend/colleague, asking for referrals is an act of love and service!!! Please, ask for referrals as a daily part of your service to humanity and yourself. 

If you do not have an effective referral system currently in operation, please get one or resurrect the one you have on your shelf. You want one that’s innovative, relationship-based and non-salesy – there are referral systems around that are all of these things! Seek one out!

And no, just hearing about it once – such as at a one-day seminar, etc. – or simply having notes saved to your computer does nothing to change your community and/or your life.  You must study and implement it daily! You need to work with someone to establish a system that you will consistently utilize in your practice.

Asking for referrals absolutely is an act of love and service!! Thank you for demonstrating your love for and service to others through referrals. •


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