BC chiros support UBC public education commercial
Vancouver, BC – “BC’s chiropractors are to be acknowledged for their
support of research and education in BC, but also their support for the
production of quality TV media,” says Dr. Don Nixdorf, executive director of
the BCCA and CCBC, in reference to a television message by chiropractic researcher,
Dr. Jean-Sebastian Blouin.
The television commercial, which was released in
February of 2007, features Dr. Blouin – chiropractor
and Canadian Chiropractic Research Foundation (CCRF) professor in Spine
Biomechanics and Neurophysiology at the School of Human Kinetics,
University of British Columbia (UBC) – talking about cutting-edge research on spine
and spine-related injuries. The ad mentions
the profession’s support, through the CCRF, for research at UBC, and represents
a formidable public messaging vehicle for chiropractic.
The ad has been shown mostly in British Columbia
but has also been seen across Canada
via CBC and TSN.
Blouin notes that participating in the ad was an
opportunity for him to discuss the work that he is doing in conjunction with
his CCRF professorship at UBC.
On July 14, 2009, the Michael Smith Foundation for
Health Research (MSFHR) – a major British Columbia
health research funding body which also supports Dr. Blouin’s work – issued a report calling attention to the TV
commercial and, concomitantly, the CCRF’s support for spine (basic to clinical sciences)
research specifically at UBC but across Canada as well. The MSFHR report then goes on to summarize
Dr. Blouin’s work.
Nixdorf says of the TV ad, “This is an excellent
example of outcomes from member’s awareness, and support of chiropractic
research chairs at universities,” and adds, “examples such as this significantly
support the ongoing process of education in BC as well as the many initiatives
across North America.”
For those interested in viewing the TV commercial
featuring Dr. Blouin, please go to: http://www.hkin.educ.ubc.ca/School/index.htm
and click on, “HKIN –
Canadian Chiropractic Research Foundation – TV Ad – Feb 2007”.