CTV and CCA highlight chiropractic through Olympic coverage
Feb. 12, Vancouver, BC
– The Canadian Chiropractic Association
(CCA) is presenting tips and information for health and wellness through the
CTV Olympic and Paralympic coverage website. The page, titled “Chiropractic
Corner” can be accessed at www.ctvolympics.ca/chiropractic-corner/index.html
and highlights a number of sports safety issues as well as the Fit-in-15
program designed by the CCA.
Canada’s Olympic Broadcast Media
Consortium is the official Canadian broadcaster of the Vancouver 2010 Olympic
and Paralympic Winter Games. A partnership between leading media conglomerates
CTV Inc. and Rogers Media Inc., the Consortium will provide complete coverage
in English, French and multi-languages – specifically, a total of 22 languages
– on multiple platforms.
Consortium will deliver 4,800 hours of coverage from the 2010 Winter Games –
the most robust media commitment ever by an Olympic rights-holder in this
country. Every second of Olympic competition will be available, live, on
one of the Consortium’s platforms which include two official websites, 12 television networks, 20 radio stations,
and a national print publication.
Winter Olympic and Paralympic games in Vancouver is also notable for the number
of doctors of chiropractic who will be working on medical teams both for
Canadian athletes and as host health care providers for athletes from around
has recognized the receptive atmosphere which has been created for chiropractic
through the health care networks for the Olympic and Paralympic games as an
opportunity to bring chiropractic to the attention of the public as well. Millions will be viewing coverage on CTV and
visiting its websites for further details.
Through sponsorship and designing a web-page dedicated to health and
wellness stemming from chiropractic knowledge, the CCA has achieved a platform
for the profession to reach out to the world through the CTV coverage site
which will be visited by a wide international audience over the coming days and
Chiropractor Magazine would like to congratulate the CCA on this initiative and
would also like to wish the very best to all the DCs who are providing
chiropractic, as well as other health care related services throughout the