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Chiropractic public relations program honoured in Quebec


June 8, 2009
By Maria DiDanieli

June 8, Montreal, QC – DIRECTION Communications
stratégiques, the public relations company working with the Ordre des
chiropraticiens du Quebec, has won the Gold in that province’s global public
relations program category, for the creation and execution of a strategic plan
to bring chiropractic to the public.



On May 28th, at Montreal’s
TELUS Theater, Quebec’s
public relations professionals met to honor their colleagues at the 2009 Awards
of the Société québécoise des professionnels en relations publiques (SQPRP). Of
all the candidates nominated to receive awards by the SQPRP in the prestigious
global public relations program category, only two organizations were selected
as finalists. Those organizations were the Ordre des chiropraticiens du Québec,
and the international video games firm, Ubisoft. Both were awarded the Gold!

 quebecgroup2
Left to Right: Mrs. Arlette Côté, ARP, copresident of the SQPRP Award 2009,
Mr. Pierre Gince, ARP, president of DIRECTION Communications stratégiques,
Dr. André-Marie Gonthier, chiropractor and President of the Ordre des chiropraticiens du Québec
Mr. Philippe Roy, president of the jury of the global public relations program category, SQPRP Awards 2009


Several recognized and appreciated organizations from
the health sector were honored for their communication work, during that event,

”declared Dr. André-Marie Gonthier, chiropractor and president of the Ordre des
chiropraticiens du Québec, “It was thus, an excellent opportunity of
recognition for the professionalism of our order.”  Dr. Gonthier
attended the evening with
enthusiasm and pride for the work which the DIRECTION Communications
stratégiques organization has done on behalf of the profession in Québec.

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Mr. Pierre Gince,  president of DIRECTION Communications
stratégiques, added: “When the client is open-minded toward the
communication/marketing ideas proposed by his public relations partners, there
are usually excellent campaigns that ensue from that! The board of the Order
relied on DIRECTION and that’s why tangible results emerged from our work
”.

Source
: DIRECTION Communications Stratégiques  Photo: Courtesy of Marc Gibert, Adecom

For more information, please contact Véronique Bernier, MA
 at vbernier@direction.qc.ca